How to Seamlessly Integrate HubSpot Forms Using Storyblok

Transform Your Website into a Lead Generation Machine

Are you struggling to collect quality leads from your Storyblok-powered website? Our step-by-step guide will show you exactly how to integrate HubSpot forms for maximum conversion.

Introduction

Storyblok's headless CMS offers incredible flexibility for developers and content teams. With its visual editor and support for frameworks like Next.js, React, and Vue, it's perfect for building dynamic websites and applications.

But there's one challenge: Storyblok doesn't include built-in form functionality for lead generation.

That's where HubSpot Forms come in. By integrating HubSpot Forms with your Storyblok site, you can:

• Collect valuable user data

• Generate qualified leads

• Enhance customer engagement

• Track conversion metrics

Best of all? You can do it without building a custom backend.

Why HubSpot Forms Are the Perfect Match for Your Storyblok Website

🔧 No Custom Backend Development Required

Focus entirely on your frontend experience while HubSpot handles data storage and form submissions. No need to build and maintain a separate database for form entries.

📊 Built-in Lead Management System

Every form submission automatically enters HubSpot's CRM, allowing you to:

• Segment users based on behavior

• Track all customer interactions

• Create targeted marketing campaigns

• Nurture leads through the sales funnel

🛡 Enterprise-Grade Security

Protect your form data with HubSpot's built-in CAPTCHA and spam filtering, ensuring only genuine leads enter your pipeline.

⚡ Real-Time Notifications

Receive instant alerts when someone completes your form, enabling quick follow-up and higher conversion rates.

📈 Powerful Analytics & Automation

• Track form performance metrics

• Analyze user behavior patterns

• Create automated follow-up sequences

• Design personalized marketing campaigns

🔄 Framework Agnostic

Works seamlessly with any frontend framework your Storyblok site uses: Next.js, React, Vue, or any other modern technology.

Step-by-Step Integration Guide

Step 1: Create Your HubSpot Form

1. Log in to your HubSpot account

2. Navigate to Marketing → Forms

3. Click Create Form and select your preferred type:

• Form Editor (recommended)

• Embedded Form

• Standalone Page

• Pop-up Box

• Dropdown Banner

• Slide-in Box

  

  4. Customize your form fields:

  

• Add required fields (Name, Email, etc.)

• Include custom fields specific to your business

• Set up field validation rules

  

• Configure form actions (notifications, CRM entries, etc.)

Step 2: Get the Embed Code

1. Click Save on your form

2. Select See Embed Code

3. Note your Form ID and Portal ID (you'll need these later)

4. Click Publish and copy the generated embed code

Step 3: Create a Form Component in Storyblok

1. Open your Storyblok dashboard

2. Create a new component to embed the form

3. Add a dedicated input component for dynamic field creation

4. Set up the component to allow for frontend styling customization

Step 4: Implement the Form in Your Frontend

Here's a code snippet showing how to handle form submissions:

const handleSubmit = async (e) => {
  e.preventDefault();
  
  try {
    const URL = `https://api.hsforms.com/submissions/v3/integration/submit/${hubspotPortalId}/${formId}`;
    
    const payload = {
      email: formData.email,
      firstname: formData.firstname,
      message: formData.message
      // Add any other form fields here
    };
    
    const response = await fetch(URL, {
      method: 'POST',
      headers: {
        'Content-Type': 'application/json',
      },
      body: JSON.stringify(payload),
    });
    
    if (!response.ok) {
      throw new Error(`HTTP error! Status: ${response.status}`);
    }
    
    if (response.ok) {
      // Reset form and show success message
      setFormData({});
      setSubmissionStatus('success');
    }
  } catch (error) {
    console.error('Error submitting form:', error.message);
    setSubmissionStatus('error');
  }
};

Common Integration Challenges & Solutions

Not Ready to Do This Yourself?

Let the experts at RW Infotech handle your Storyblok and HubSpot integration.

Our team specializes in:

• Custom Storyblok implementation

• HubSpot form integration and styling

• Lead generation optimization

• Complete CMS setup and training

We've helped dozens of businesses streamline their content management and lead generation processes, resulting in:

• 35% average increase in form submissions

• 28% improvement in lead quality

• 40% reduction in development time

Ready to Transform Your Website into a Lead Generation Machine?

[Contact Our Storyblok & HubSpot Experts Today]

Book a free 30-minute consultation to discuss your specific needs and discover how we can help you maximize your website's lead generation potential.

RW Infotech is a certified Storyblok partner with extensive experience in HubSpot integration and lead generation optimization. We focus on creating seamless, high-converting digital experiences that help businesses grow.