Project Overview
AirDNA’s outdated marketing website (built with Prismic CMS, Next.js, and MUI) struggled with slow performance and developer bottlenecks. We modernized their CMS using Prismic Slice Machine, optimized components and APIs (GraphQL and REST), and introduced French and English multilingual support. This overhaul increased Google PageSpeed scores to above 90, enabling faster global access and empowering their marketing team with self-service updates.
Problem
AirDNA’s marketing website faced challenges with slow load times, outdated technology, and a lack of multilingual support. Built on an older version of Prismic CMS with cluttered code, the site performed poorly on Google’s speed tests, negatively impacting SEO and user experience. With their internal developers focused on app development, the marketing team couldn’t quickly update content or resolve issues—resulting in a stagnant site that struggled to support global growth.
Solution
We rebuilt the website’s foundation by upgrading to Prismic Slice Machine for smoother content management and optimizing the Next.js/MUI framework for enhanced speed. We cleaned up legacy code, streamlined API calls with GraphQL, and added French language support to attract international users. By collaborating closely with the marketing team, we delivered a faster, multilingual site that now scores over 90 on Google PageSpeed, enabling AirDNA to scale effortlessly.
Campaign-Ready Components
We collaborated with AirDNA’s marketing team to design and build reusable, brand-aligned components and landing pages in Next.js and MUI. These modular templates allowed them to launch campaigns faster, maintain visual consistency, and adapt content effortlessly via Prismic, with no developer delays.
Optimised Performance
We elevated AirDNA’s website performance by enhancing Next.js rendering, refining MUI components, and optimizing GraphQL/REST API calls. The outcome? Lightning-fast load times, consistent 90+ PageSpeed scores, and a robust infrastructure built to manage global traffic surges seamlessly.
Mobile-First Approach
We implemented a mobile-first strategy, designing every component to be fully responsive and optimized for seamless performance across all devices, from smartphones to desktops.
Scalable UI Components
We designed and optimized multiple components for AirDNA, ensuring they were reusable, fully responsive, and ready for deployment. Here's a quick overview of a few key components we delivered.
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Brett Redelman
Co-Founder and Director Strategic OperationsRW Infotech turned our e-commerce dreams into reality, merging Sanity's flexibility with Big Commerce's power for Redsbaby. Their friendly team made complex tech feel simple, boosting our site's performance and shopper happiness. Big thanks to RW Infotech for their amazing work!
Jardar Føreland Pedersen
CPO/CMOOver the past decade, I’ve been a customer of RWIT on multiple projects, in companies ranging from 20 to 200 employees. RW Infotech always delivers on time, with high precision and the service and communication are impeccable. I would highly recommend them for any project.
Anthony Lambert
Chief Technology OfficerChoosing RW Infotech for migrating our static site to Prismic Headless CMS was an excellent decision. Their expertise and seamless communication made the process smooth and efficient. We're thrilled with the results and highly recommend their services for anyone looking to enhance their digital presence.
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