How to Migrate from WordPress to Prismic: A Step-by-Step Guide

Introduction to Modern Content Management

In today's digital landscape, content management has become more dynamic and flexible. WordPress, while a long-standing platform, often struggles with performance and scalability limitations. Prismic emerges as a modern solution, offering a revolutionary approach to content management that empowers businesses to create more efficient, adaptable digital experiences.

Why Migrate to Prismic?

Migrating from WordPress to Prismic is not just a technical upgrade – it's a strategic transformation for your digital content strategy. Prismic's headless CMS architecture provides unprecedented flexibility, allowing developers to build websites using modern technologies while maintaining centralized content management.

Key Migration Benefits

Performance Optimization: Faster content delivery and reduced server load

Multi-Platform Compatibility: Easily distribute content across websites, apps, and digital platforms

Technology Integration: Seamless work with modern frameworks like Next.js, React, and Vue.js

Enhanced Collaboration: Structured content models that improve team workflow

Setting Up Prismic CMS

To begin, follow these steps:

1. Create a Prismic Account: Sign up at Prismic.io and create a new repository.
2. Define Content Types: Use Prismic’s custom types to structure your content (e.g., posts, categories, media).3. Generate API Keys: Access the API settings and store the read/write tokens for later use.

Exporting Content from WordPress

There are multiple ways to export WordPress content:

Using WordPress REST API:

https://yourwordpresssite.com/wp-json/wp/v2/post

Using Plugins:

• WP All Export: Allows exporting content as CSV or JSON for easier mapping.

• WordPress Export Tool: Generates an XML file of your data.

Transforming and Structuring Data

Since WordPress and Prismic handle content differently, some transformations are required:

• Convert HTML content into Prismic’s Rich Text format.

• Format dates into ISO format (YYYY-MM-DD).

• Ensure categories and tags are structured correctly.

Example Code for Formatting Content

const convertHtmlToRichText = (htmlString) => {
  const root = parse(htmlString);
  return root.childNodes.map(node => ({
    type: "paragraph",
    text: node.textContent.trim(),
    spans: [],
  })).filter(Boolean);
};

Importing Content into Prismic

Once the content is structured, we can import it into Prismic

Initialize the Prismic Client:

 const prismic = require("@prismicio/client");
const client = prismic.createWriteClient("your-repo-name", { writeToken: "your-token" });

Push WordPress Content to Prismic:

const addPostToPrismic = async (post) => {
   await client.createDocument({
      type: "posts",
      uid: post.id.toString(),
      data: {
        title: post.title,
        content: convertHtmlToRichText(post.content),
        date: post.date,
        featured_image: post.image_url,
      },
   });
};

Testing and Validation

After importing, verify that the content appears correctly in Prismic:

• Check if all posts and images are properly stored.

• Ensure category and tag structures are preserved.

• Validate URLs and slugs to maintain SEO rankings.

Comprehensive Validation Checklist

• Verify all posts and images are correctly stored

• Confirm category and tag structures are preserved

• Validate URLs and slugs to maintain SEO rankings

• Check content formatting and rich text conversion

• Ensure metadata integrity

GitHub Repository Support

Our comprehensive migration toolkit is available on GitHub, providing developers with essential scripts, documentation, and utilities to streamline the migration process.

🔗 Repository Link: WordPress to Prismic Migration Toolkit

Expert Migration Assistance

While this guide provides a comprehensive overview, complex migrations often require professional support. RW Infotech specializes in WordPress to Prismic migrations, offering:

• End-to-end migration services

• Custom migration strategies

• Ongoing technical support

Transform Your Content Management Today!

At RW Infotech, we specialize in WordPress to Headless migrations, helping businesses achieve a modern, high-performance website without the hassle. Our team handles every aspect of the transition, from content restructuring and API integration to SEO preservation and post-migration support.

Whether you're a growing business or an enterprise looking to embrace headless CMS architecture, we tailor our migration strategy to suit your needs.

📩 Get in touch with us today at rwit.io and take the next step toward a more scalable and efficient website!